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Writer's pictureDani Clifton

Traditional or Self-publishing – that is the question!

So, you’ve got your manuscript finished, professionally edited and formatted, and your cover designed. Now you’re ready to pull the trigger on the big next step – publishing!


But wait a minute, not so fast. Which way do you intend to go with that? No longer are the Big 5, (Hachette Book Group, HarperCollins Publishers, Macmillan Publishers, Penguin Random House, and Simon & Schuster), our only options to get our books out there. These days, we have choices between traditional, Indie, and self-publishing; three distinct paths authors can take to bring their work into the world. Each approach has its pros and cons, and the decision on which route to choose depends on various factors and individual preferences. Let’s explore the key differences between traditional publishing, self-publishing, and Indie publishing as well as the advantages and disadvantages of each option, to help you decide which is right for you.


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Getting Published

Let’s start with traditional publishing. Traditional publishing involves submitting a manuscript to a publishing house or literary agent. If accepted, the publishing house handles the editing, design, printing, distribution, and marketing of the book. Traditional publishing often brings with it a certain level of prestige and validation. Having a book accepted by a reputable publishing house can boost an author's credibility. Authors working with traditional publishers receive professional editing and proofreading, which significantly improve the overall quality of the book. Established publishing houses also have well-established marketing and distribution networks, making it easier for books to reach a broader audience, including physical bookstores.


But there are also pitfalls and disadvantages to turning your novel over to a traditional publishing house. Submitting a manuscript to agents or publishers can be time-consuming and discouraging, and there is zero guarantee of acceptance. When picked up by a traditional publisher, authors may have less control over certain aspects of the book, such as the cover design or release date. These decisions often lie with the publishing house. Through traditional publishing authors typically receive lower royalty rates, as a significant portion of the revenue goes to the publisher and distribution channels.


Less control over my work, and smaller royalties in return? What about self-publishing? Initially, self-published books were often viewed with skepticism and considered of lower quality compared to traditionally published works. Self-publishing is the process where an author takes full responsibility for the publication of their work. They handle everything from the writing process to editing, cover design, formatting, and distribution. However, in recent years, the perception of self-publishing has shifted, and self-published novels are now more widely accepted and respected by readers, critics, and the publishing industry.


There are many pros to self-publishing your work, the least being retaining complete control. Self-publishing provides authors with complete control over the entire publishing process. You get to decide on the book's content, cover design, release date, and marketing strategies. Self-publishing allows for quicker book releases compared to traditional publishing, which often involves longer timelines due to the submission and review processes.


Indie publishing is colloquialism short for "independent publishing," and is often used interchangeably with self-publishing, but there are some subtle differences between the two: Indie publishing also involves independent authors taking charge of the publishing process, but there are slight distinctions.


Indie publishing implies a more business-minded approach. Indie authors often establish their own small publishing companies or imprints to release their work. This can give their books a more professional appearance, and they may use their publishing brand to release multiple titles. Indie authors might collaborate with other professionals, such as freelance editors, cover designers, or formatters, to ensure their books meet industry standards. It's worth noting that though both indie publishing and self-publishing exist outside the traditional publishing establishment, some indie authors might choose to work with traditional publishers for specific projects while maintaining their indie status for other works. This hybrid approach allows them to take advantage of traditional publishing resources and exposure while still retaining their independence for other projects.


While self-published authors primarily rely on online platforms for distribution, indie authors might explore a combination of online platforms and targeted distribution to bookstores, libraries, or specialty retailers. They may also choose to produce print editions of their books in addition to digital formats. Authors typically earn a higher percentage of royalties per book sale when self-publishing. Traditional publishers usually offer authors a lower percentage due to the overhead costs of the publishing process.


Lastly, self-publishing platforms, such as Amazon Kindle Direct Publishing (KDP) and others, have made it easier for authors to enter the publishing industry without the need for literary agents or publishing contracts, but self-published authors are also solely responsible for their book's own marketing and promotion. This can be challenging, especially for new authors without an established platform or network. While self-publishing platforms offer wide distribution, getting books into physical bookstores can be more difficult without the support of traditional publishing distribution networks, but not at all impossible.


Ultimately, the decision between indie publishing, self-publishing, or traditional publishing depends on an author's goals, priorities, and the type of book they’ve written. Self-publishing offers creative freedom and potentially higher royalties, but it requires significant effort in marketing and promotion. Traditional publishing, on the other hand, provides access to professional support and wider distribution but may involve a more extended submission process and lower royalty rates.


Being traditionally published provides a sense of validation and prestige for authors, as their work is selected and supported by industry professionals. In recent years, self-publishing has gained credibility and popularity due to technological advancements and the success of several self-published authors. Independently-published authors retain higher royalty rates, providing potential for increased financial rewards for successful books. However, all of these routes can be valid and rewarding options where many authors have found success.


Don’t let the fear and indecision rob your book of the life you worked so hard to give it. Authors have many options, pick the best one that fits you and your writing goals.


Happy writing!


- Dani


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